We help managers and teams bring their vision of localisation to life
Image by bruce mars

Chief Strategy Officer

“We need to get started with localisation but don’t know how and where to start”

Woman at work

VP of International

“We need a localisation manager or maybe a team but don’t know what kind of experience they should have”

Image by Microsoft 365

Project Manager, EMEA Marketing

“We need a better localisation process, but changing our current setup doesn’t seem possible”

Image by ABDALLA M

Head of International Growth

“We were told our localised communications aren’t good enough, but we don’t exactly know how to improve them”

Image by Mimi Thian

Head of Creative

“We know how we want localisation to be done but don’t know how to convince the stakeholders”

We’ve been there too. We know what it’s like and what it takes. Today we give those who could have been our colleagues the knowledge and confidence to bring their vision of localisation to life.


We are a localisation management consultancy

We solve localisation problems and puzzles for managers and teams who take their first localisation steps or see a need to change.

​We help managers, teams and their colleagues:​

align localisation with business and team needs

take control over localisation processes

make the most of their resources

feel comfortable working with foreign markets

Although our clients usually ask us to help them... 

formulate and refine localisation and expansion strategies

design and optimise localisation processes

recruit and guide localisation teams

... we also do what will help them succeed in the long term:

facilitate communication between stakeholders

reduce dependency on individuals

enable organisational learning and innovation


Our clients need their teams and stakeholders to adapt to new ways of working internationally

Managers and teams who ask for our support usually have little localisation experience or influence over their localisation processes and stakeholders, but many business and team objectives that depend on them.

They want their localisation stakeholders and vendors to:

move from guessing to strategic thinking

come with solutions instead of issues, questions or sales pitches​

work independently and collaboratively, feeling accountable for the outcomes


We know from experience what makes businesses succeed internationally

We share with our clients and their teams the knowledge and tools we’ve developed and applied while enabling 70+ established and aspiring global brands to connect with their customers in 60+ countries and languages.

Senior Strategy Manager,
European unicorn
“We’re glad you advised not start localisation yet. We would have invested too much in what we’re not ready for.”
Head of Localization,
US scaleup
“The work you’ve done on our strategy for Latin America is invaluable. We need the same for other markets.”
Project Manager, International Marketing,
global public company
“I love these calls with you! Everything just gets immediately resolved.”


We worked hand in hand at the forefront of accelerated global expansion...

... at the first unicorn of the decade, before we joined our complementary skills to found Grow-thru in spring 2020, being 11 hours apart and supporting one of the worlds most known companies as our first client. We do for our clients what we did for each other back then.