top of page

Case study

Marketing, sales, product & brand

Communicating value to raise awareness and sales

“How can we position localisation as a differentiator for our company and an important buying criteria for multinationals?”

Project owner

VP Product Marketing


Enterprise software provider
1K+ local product versions 
In-house localisation capabilities spanning 130+ countries

Target audience

External: C-level executives at multinationals worldwide

Internal (primary): Global sales, pre-sales, marketing and customer solutions teams

Internal (secondary): Global product and localisation teams


Most buyers consider localisation to be mainly about local language UI and expect it to be included as part of the solution, but it’s not always the case – at our company localisation has nothing to do with language.

Commercial teams struggle to explain the true value of our global offering, which creates friction in the buying process resulting in lost opportunities.

  • Competitor analysis, stakeholder interviews and engagement

  • Language and key messaging to communicate localisation

  • Video script explaining how the company’s localisation capabilities add value to customers

  • Commercial teams are excited and want to know more about localisation

  • Other senior leaders reach out to ask what’s behind the initiative’s success

More case studies

Making sense of international customer expectations

“To expand our revenue potential in existing and new geographies, we need to invest in localisation, but we can’t understand for which countries it makes more sense”

Driving revenue and savings with a painless process

“How can we improve the output of our translation process so our colleagues stop amending translations and focus on their jobs?”

Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?” 

Preparing the company for new ways of working

“How can we get ready to adapt customer touchpoints to local conditions across 35 countries so we can drive more sales and customer satisfaction?”

Creating and delivering more value on a budget

“How can we deliver the same value to international customers with a product designed and continuously optimised for the US?”

bottom of page