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Case study

Product & content

Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?” 


International Strategy & Operations Team


Subscription-based health app
Series F
Revenue $400K+
Targeted valuation ≈ $10B


  • DACH region (first Germany, then Austria and Switzerland)

  • Latin America (first Mexico, then other Spanish-speaking countries)

  • Every localisation manager we have spoken to said that our content is impossible to localise and nobody would want to work on it

  • Our colleagues who (very badly) translated our content into German and Spanish want to be involved in the localisation process as reviewers

  • We have a hard deadline to relaunch in Germany with improved experience

  • We want to be able to use the same content in other countries

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