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Case study

Product & content

Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?” 

Customer

International Strategy & Operations Team

Company

Subscription-based health app
Series F
Revenue $400K+
Targeted valuation ≈ $10B

Markets

  • DACH region (first Germany, then Austria and Switzerland)

  • Latin America (first Mexico, then other Spanish-speaking countries)

  • Every localisation manager we have spoken to said that our content is impossible to localise and nobody would want to work on it

  • Our colleagues who (very badly) translated our content into German and Spanish want to be involved in the localisation process as reviewers

  • We have a hard deadline to relaunch in Germany with improved experience

  • We want to be able to use the same content in other countries

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Making sense of international customer expectations

“To expand our revenue potential in existing and new geographies, we need to invest in localisation, but we can’t understand for which countries it makes more sense”

Communicating value to raise awareness and sales

“How can we position localisation as a differentiator for our company and an important buying criteria for multinationals?”

Creating and delivering more value on a budget

“How can we deliver the same value to international customers with a product designed and continuously optimised for the US?”

Preparing the company for new ways of working

“How can we get ready to adapt customer touchpoints to local conditions across 35 countries so we can drive more sales and customer satisfaction?”

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