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Case study

Product & content

Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?” 

Project owner

International Strategy & Operations Team


Subscription-based health app
Series F
Revenue $400K+
Targeted valuation ≈ $10B


  • DACH region (first Germany, then Austria and Switzerland)

  • Latin America (first Mexico, then other Spanish-speaking countries)


We want to hire a localisation manager. 

Every localisation manager we have spoken to said our content is impossible to localise and nobody would want to work on it.

Our colleagues who (very badly) translated our content into German and Spanish want to be involved in the localisation process as reviewers.

We have a hard deadline to relaunch in Germany with improved experience.

We want to be able to use the same content in other countries.

  • Content internationalisation strategy development and implementation

  • Supplier sourcing and management

  • Job design and interviews

  • Timely and successful relaunch in Germany and Mexico

  • No content changes needed to enter other German- and Spanish-speaking markets

  • German- and Spanish-speaking employees feel no need to review content

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