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Case study

Product & content

Creating and delivering more value on a budget

“How can we deliver the same value to international customers with a product designed and continuously optimised for the US?”

Project owner

Head of Localisation


E-learning product
500K+ words of content
Localisation team of one
Management is cutting costs


Australia, Austria, Germany, Mexico, Spain, UK

We plan to launch in more markets and have tons of content to adapt, so we need to outsource the process to meet our timelines.

Our product is hyper-localised for the US market – it’s full of references to the US culture, lifestyle, history, politics and who knows what else.

We can’t figure out who can help us and how – every paragraph seems to require a mix of all possible language services, but the budget we have is not enough for anything more than standard translation which is of no use.

  • Localisation strategy development and implementation

  • Supplier sourcing and management

  • Process design and optimisation


After 3 months, suppliers consistently deliver brilliantly localised content with no additional resource involvement

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