Driving revenue and savings with a painless process

“How can we improve the output of our translation process so our colleagues stop amending translations and focus on their jobs?”

Project owner

International Marketing Team

Company

Commercial real estate provider

Operations in 30+ countries

Revenue $4B+

Markets

Czech Republic, France, Germany, Italy, Poland, Russia, South Korea, Spain

Challenges & constraints

Our regional marketing and sales teams keep complaining about the quality of translations they are getting and spend too much time correcting them.

Our translation vendors and the Localisation Team who chose them are not receptive to our and our colleagues’ feedback.

The process is managed by a third party and we can’t change the vendor.

Deliverables

Process redesign
Content localisation strategy development
Change management consulting
Service level agreements review

Results

2 vendors replaced with the team’s vendor of choice
Translations no longer require internal review – quality improved up to 400%
20 employees stopped reviewing translations – $1M / year saved
Localisation Team and vendors are collaborative and proactively solve problems

More case studies

Preparing the company for new ways of working

“How can we get ready to adapt customer touchpoints to local conditions across 35 countries so we can drive more sales and customer satisfaction?”

Communicating value to raise awareness and sales

“How can we position localisation as a differentiator for our company and an important buying criteria for multinationals?”

Making sense of international customer expectations

“To expand our revenue potential in existing and new geographies, we need to invest in localisation, but we can’t understand for which countries it makes more sense”

Creating and delivering more value on a budget

“How can we deliver the same value to international customers with a product designed and continuously optimised for the US?”

Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?”