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Case study

Marketing & sales

Driving revenue and savings with a painless process

“How can we improve the output of our translation process
so our colleagues stop amending translations and focus on their jobs?”

Customer

International Marketing Team

Company

Commercial real estate provider
Operations in 30+ countries 
Revenue $4B+

Markets

Czech Republic, France, Germany, Italy, Poland, Russia, South Korea, Spain

  • Regional marketing and sales teams keep complaining about the quality
    of translations they are getting and spend too much time correcting them

  • Our translation vendors and the Localisation Team who chose them are not receptive to our and our colleagues’ feedback 

  • The process is managed by a third party and we can’t change the vendor

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“How can we position localisation as a differentiator for our company and an important buying criteria for multinationals?”

Making sense of international customer expectations

“To expand our revenue potential in existing and new geographies, we need to invest in localisation, but we can’t understand for which countries it makes more sense”

Creating and delivering more value on a budget

“How can we deliver the same value to international customers with a product designed and continuously optimised for the US?”

Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?” 

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