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Case study

Marketing & sales

Driving revenue and savings with a painless process

“How can we improve the output of our translation process so our colleagues stop amending translations and focus on their jobs?”

Project owner

International Marketing Team


Commercial real estate provider
Operations in 30+ countries 
Revenue $4B+


Czech Republic, France, Germany, Italy, Poland, Russia, South Korea, Spain

Challenges & constraints

Our regional marketing and sales teams keep complaining about the quality of translations they are getting and spend too much time correcting them.

Our translation vendors and the Localisation Team who chose them are not receptive to our and our colleagues’ feedback.

The process is managed by a third party and we can’t change the vendor.

  • Process redesign

  • Content localisation strategy development

  • Change management consulting

  • Service level agreements review

  • 2 vendors replaced with the team’s vendor of choice

  • Translations no longer require internal review – quality improved up to 400%

  • 20 employees stopped reviewing translations – $1M / year saved

  • Localisation Team and vendors are collaborative and proactively solve problems

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