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If you attempt an online search to understand what localisation services providers do, it’s really easy to quickly get confused.

Some say that localisation is translation of websites, apps, and video games. Others “consider traditions and superstitions of your target market to guarantee global success”. There are localisation services providers who “give you everything you need to manage the entire process, from translations to turnkey language services and more”. And there are others who say that they do something else completely.

However they describe their services, the vast majority of localisation services providers outsource a part of the work to freelance translators. Let’s see how it works.