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Case study

Strategy

Making sense of international customer expectations

“To expand our revenue potential in existing and new geographies, we need to invest in localisation, but we can’t understand for which countries it makes more sense”

Customer

Chief Strategy Officer

Company

Consumer electronics
$1B+ valuation
Customers in 30+ countries
Product and content in English

Markets

A list of 50+ non-English speaking countries selected based on demographic data
  • We want to make sure we invest only in what is necessary

  • There seems to be an overlap between our target segment and the English-speaking population in some countries

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Preparing the company for new ways of working

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Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?” 

Driving revenue and savings with a painless process

“How can we improve the output of our translation process so our colleagues stop amending translations and focus on their jobs?”

Creating and delivering more value on a budget

“How can we deliver the same value to international customers with a product designed and continuously optimised for the US?”

Communicating value to raise awareness and sales

“How can we position localisation as a differentiator for our company and an important buying criteria for multinationals?”

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