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Case study

Operations

Preparing the company for new ways of working

“How can we get ready to adapt customer touchpoints to local conditions across 35 countries so we can drive more sales and customer satisfaction?”

Customer

Strategy Team

Company

Series A startup
19 teams
300 employees
20 customer touchpoints 

Markets

Europe: 17 countries
Middle East: 4 countries
Asia: 11 countries
Americas: 3 countries
  • We want to start with minimal adaptation (i.e. translation only), but most of our customer touchpoints have multimedia content that can’t be just translated

  • Every team is worried that localisation will be too difficult

  • Our content processes are not well defined and heavily depend on third parties

  • Teams have a lot of autonomy, so top-down, centralised approaches won’t work

More case studies

Making sense of international customer expectations

“To expand our revenue potential in existing and new geographies, we need to invest in localisation, but we can’t understand for which countries it makes more sense”

Creating and delivering more value at scale

“How can we localise our product and content to grow international revenue when localisation experts say it can’t be done?” 

Driving revenue and savings with a painless process

“How can we improve the output of our translation process so our colleagues stop amending translations and focus on their jobs?”

Creating and delivering more value on a budget

“How can we deliver the same value to international customers with a product designed and continuously optimised for the US?”

Communicating value to raise awareness and sales

“How can we position localisation as a differentiator for our company and an important buying criteria for multinationals?”

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