Localisation is not an exact science
Everyone has their own idea of what localisation is, how it should benefit whom, and how it should be done.
Before we start working on your challenge, we define project activities based on your expectations from localisation, and develop a plan to align the stakeholders and get them onboard.
STARTUP
“We need to develop a localisation strategy and get the company ready to start localising”
Chief Strategy Officer (project sponsor)
Senior Strategy Manager (project manager)
Activities & deliverables
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Business analysis and reporting
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Internal and external stakeholder interviews, surveys and meetings
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Local market insights generation
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Data and content analysis
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Business process mapping
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Expansion and localisation strategy development
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Localisation manager job design
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Localisation partner selection and onboarding
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Content localisation project management (pilot)
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Change management
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On-site meetings (1 week)
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Weekly status reports via video call
£100,000
6 months
SCALEUP
“We want to know how to improve our poorly translated product and hire the right person to take care of localisation”
VP of International (project sponsor)
Strategy and Operations Manager (project manager)
Activities & deliverables
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Business analysis and reporting
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Internal and external stakeholder interviews, surveys and meetings
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Data and content analysis
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Content internationalisation and localisation guidelines development
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Terminology management process design
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Localisation manager job design, job description, candidate interviews and selection
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Localisation partner selection
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Translators’ team design
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Support via Slack
£40,000
8 months
GLOBAL BRAND
“We want to improve our translation process and quality in 7 languages and change vendors”
Head of Growth (project sponsor)
Project Manager, EMEA Marketing (project manager)
Activities & deliverables
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Process analysis and reporting
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Internal and external stakeholder interviews, surveys and meetings
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Data and content analysis
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Localisation and transcreation guidelines development and implementation
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Translators’ performance assessment
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Selection and onboarding of freelance translators
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Translation process and team redesign
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Service agreement review
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Presentations for meetings with senior management and third parties
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Weekly support via email, video calls every two weeks
£70,000
6 months